If you’re in business, you know how hard it can be to keep up with the changing trends. But one way to stay ahead of the curve, without having to dedicate all your time and resources, is by investing in responsive web design or Responsive Website (RWD). RWD allows your website to load on mobile devices at the same speed as it does on PCs, so that any customer can navigate your site no matter what type of device they’re using. Here are seven reasons why your business needs a responsive website!
1.Responsive websites are easier to use
Browsing websites on your computer is nice, but sometimes you’re not in front of your desk. Enter responsive websites—the kind that work seamlessly whether you are using a mobile device or not. If you want to attract and keep customers who live online (and most do), having a responsive website is essential. Fewer people use desktop computers today than ever before, meaning it’s crucial to have access to your content on any device at any time.
2.Google prefers responsive websites
Google has revealed that it will start to favor mobile-friendly websites in its search rankings. While there are still plenty of details yet to be worked out, mobile-friendliness is likely to be a strong ranking signal because our research shows that users are increasingly accessing the web on their phones. With more people searching on their phones, Google wants to make sure they have a positive experience with your site.
3.People expect it now
People are browsing on their mobile devices more than ever. In fact, it’s nearly 70% of all internet traffic in some countries! If your website doesn’t have a responsive design, visitors will get frustrated or simply leave your site. That translates to missed customers and money for you. Don’t let that happen! A responsive website design is essential to capturing potential clients and staying ahead of your competition.
4.It is cheaper
Responsive web design is the most popular method of website development. It is fast and cheaper than other methods.
5.Works well on mobile devices
Mobile devices have changed the way people interact with content. The web is no longer just a desktop-based experience. People are now accessing websites and other online content on their mobile devices, which has created a need for responsive website design.
6.Integrate with other digital channels
Integrating with other digital channels is a great way to increase the reach of your content.
The integration of these channels can be done in various ways, for example:
– Adding links to your blog post on social media platforms like Facebook, Twitter, and LinkedIn.
– Sharing your content on social media platforms like Facebook, Twitter, and LinkedIn.
– Including a link to your blog post in an email newsletter.
– Including a link to your blog post in an email signature.
– Including an RSS feed for your blog posts on another website or platform that you have authority over.
These integrations can be easily done by your website and if people accessing website from mobile phone then it will be easier for them to switch apps faster as compared to desktop/system. So here comes the importance of Responsive Website
7.It leads to better SEO
Responsive websites are the best way to make sure that your website is optimized for all devices. It has been proven that a responsive website leads to better SEO than a non-responsive one.
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